WhatsApp to delay launch of new business features after privacy backlash

WhatsApp to delay launch of new business features after privacy backlash
  • Clock-gray 01:25
  • calendar-gray 16 January 2021

Facebook Inc’s WhatsApp is delaying the roll out of new business features following user backlash over the company’s data sharing practices, APA reports quoting Reuters.

The delay is a setback for WhatsApp’s plan to generate revenue by facilitating commercial exchanges on the messaging app, which Facebook acquired for $19 billion in 2014 but has been slow to monetize.

WhatsApp said on Friday users will no longer have to review and accept its updated terms by Feb. 8, nor will they have their accounts suspended or deleted by that date.

Privacy advocates have jumped on the WhatsApp changes, pointing to what they say is Facebook’s poor track record of supporting consumer interests when handling their data, with many suggesting users migrate to other platforms.

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