Elon Musk has named former NBCUniversal advertising chief Linda Yaccarino as Twitter's new CEO, as the company tries to reverse a plunge in ad revenue, APA reports citing Reuters.
Yaccarino will take over a social media platform beset with challenges and a heavy debt load, after she spent several years modernizing the advertising business at NBCUniversal, which is owned by Comcast Corp (CMCSA.O).
"I am excited to welcome Linda Yaccarino as the new CEO of Twitter!" Musk said in a tweet on Friday. "@LindaYacc will focus primarily on business operations, while I focus on product design & new technology."
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