Apple announces new iPhone SE to target mid-range market

Apple announces new iPhone SE to target mid-range market
  • Clock-gray 06:03
  • calendar-gray 16 April 2020

Apple has announced a new iPhone SE, reviving a mid-market brand it had discontinued in 2018, APA reports quoting BBC.

It resembles the form of 2016's iPhone 7 with a 4.7in screen, and a fingerprint ID sensor but not a depth camera for facial recognition.

It is powered by the same processor as the flagship iPhone 11 Pro, but lacks multiple rear cameras.

The handset costs the same as the original SE in the US, but is more expensive in other markets.

The iPhone SE is priced at $399 in the US and £419 in the UK.

One analyst said that having a mid-range phone again could help Apple compete for new customers against rivals such as Samsung and Google, which have a strong presence in that market sector.

"Once you buy an iPhone you are more likely to buy another one," said Dan Iver from Wedbush Securities.

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