Nike expects permanent shift to online sales

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23 September 2020 08:29 (UTC +04:00)

Sportswear firm Nike has seen a huge rise in online sales as it bounces back from a coronavirus slump, APA reports citing BBC.

The US company saw digital sales rocket 82% during the June to August quarter, offsetting falling revenue in its stores.

On Tuesday, Nike posted revenue of $10.6bn (£8.3bn) as many of its key markets recovered including China.

For its previous quarter revenues were down by more than a third as it tackled store closures and lockdowns globally.

Nike chief executive John Donahoe said the shift to online sales could be a permanent trend.

"We know that digital is the new normal. The consumer today is digitally grounded and simply will not revert back," Mr Donahoe said.

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