Amazon to launch first physical fashion store in LA

Amazon to launch first physical fashion store in LA
# 20 January 2022 15:19 (UTC +04:00)

Amazon.com Inc. announced on Thursday it will open its first-ever physical fashion store called Amazon Style later this year at The Americana at Brand shopping complex in Los Angeles, APA reports citing Teletrader.

"Amazon Style brings together the best of shopping on Amazon—great prices, selection, and convenience—with an all-new in-store shopping experience built to inspire," the company said in a blog post.

In the store, customers will be able to scan items' QR codes in order to see sizes, colors, overall customer ratings, and additional product details and tap a button to send chosen items to fitting rooms or, if they decide to buy them, pickup counters.

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THE OPERATION IS BEING PERFORMED