"NFC payments will reach 60% in Azerbaijan next year. Mobile contactless payments, Apple Pay, and Google Pay play an important role in the digitalization of the economy. According to our research, it can take you about 5 hours to realize you've lost your wallet, but only 45 minutes to realize you've lost your mobile phone," Avsar Gurdal, General Manager of Mastercard in Azerbaijan and Türkiye told APA.
Avşar Gurdal emphasized that mobile phones have already become a fundamental part of our lives: "When we start making payments by phone, in fact, this habit becomes a very important step in terms of digitalization of payments. Digitization of payments is a priority for Mastercard, alongside the Central Bank. We will continue to expand our programs and invest in this area. We aim to expand programs and NFC payments that enable customers to benefit from discounts in various service areas in stores and restaurants".
He noted that in accordance with the expectations, the NFC payments will increase from 10% to 30% in 2023: "But the volume of growth can be more than that. If 30% of the population adapts to innovation, the increase from 30% to 70% happens very quickly. That's why we expect payments through Apple Pay and Google Pay to increase to 60% in 2024".
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