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Apple optimistic as accessories, iPhone price cuts help China sales

01 May 2019 06:51 (UTC +04:00)

Apple Inc said sales in China were stabilizing and touted how increasing demand for services and accessories such as Apple Music and the Apple Watch helped offset a record drop in iPhone revenue, ONA reports quoting Reuters.

Sales of iPhones, which account for more than half of all revenue, fell 17% in the fiscal second quarter from a year earlier and slightly missed analyst expectations.

After Apple slashed prices in China, iPhone sales picked up toward the end of the quarter and revenue rose from iPads, wearables and services. While consumers may be putting off phone purchases longer than in the past, they are deepening ties with the Cupertino, California company’s brand.

Shares, which have mostly recovered from an end-of-year sell-off, are rising toward a new high. They gained more than 5% in after-hours trading after Apple announced the results and plans for a new $75 billion share buyback.