Coca-Cola announced it will pause its paid advertisements on global social media platforms for at least 30 days to review its own marketing policies, APA reports citing Tele Trader.
"There is no place for racism in the world and there is no place for racism on social media," the company's chief executive officer (CEO) and chairman James Quincey said. "We will take this time to reassess our advertising policies to determine whether revisions are needed. We also expect greater accountability and transparency from our social media partners."
The beverage giant's action comes after major social media firms such as Facebook received harsh criticism for allowing racist messages to spread on their platforms.