Last month, Google announced that it would no longer allow political advertisers to target voters on political affiliation and would only permit political groups to target ads based on "general categories": age, gender, and general location, APA reports citing Sputnik.
US President campaign manager Brad Parscale described Google’s new political ads-related policy as “a removal of free speech and a voter suppression activity”.
He linked the issue to Donald Trump’s victory in the 2016 US presidential elections.
“2016 freaked them out because I used a whole bunch of liberal platforms to do it. I guarantee you, this decision came from another room full of people going, ‘Oh my God, we’ve got to stop them. They're going to win again in a landslide and we can't be part of it’,” he argued.
As an example to illustrate Google’s stance on political ads, Parscale referred to the US conglomerate AT&T, the world's largest telecommunications company.
“It would almost be like [if] AT&T had all the lists of all the Trump supporters in America, and AT&T said, ‘Oh, you can't dial their phones’. I mean, it's crazy,” he said.
“I think it hurts America,” Parscale added when asked which party he thinks will be hurt the most by Google’s new ads policy.
“These are new tech ways of stopping connections. If I went on TV right now and said, ‘The telephone companies aren't allowing me to call people,’ all heck would break loose. Right? It's exactly what they did. They just did it with a different connection,” he pointed out.