Italy is 'very confident' it will once again be welcoming UK tourists in the near future, APA reports citing BBC.
Maria Elena Rossi, marketing director of the Italian Tourist Board, said it was "a pity" that Italy was currently categorised as an amber country - meaning multiple tests and self-isolation are required for English visitors on their return to the UK.
"The fact we are on the amber list is a pity because for us the UK is a very, very important source market," she told BBC Breakfast.
"But we are very confident the situation might change."
She added: "Italy is developing several Covid-free zones, especially in islands, which is a policy that has been enforced in other countries.
"We are working together with the UK tourism industry in order to be ready as soon as possible."