In December 2021, the activity of Facebook users in Azerbaijan increased by 3.1% as compared to November, According to APA-Economics' calculations based on the report of the Global Stats statistical center.
As of January 1, the share of Facebook in the social media market of Azerbaijan amounted to 58.3%, which is 37.8% more than the same period last year. For its popularity, Facebook ranks first in the country's social media market.
Pinterest is the second most popular social platform, with its user activity in the country declining by 4.5% in December. The share of this social network in the Azerbaijani market as of January 1 this year was 10.35%, which is 12.6 percentage points less than the same period last year.
In December last year, the activity of YouTube users across the country decreased by 1.4%. As of January 1, 2022, YouTube ranked third in the social media market of Azerbaijan with a market share of 10.3%, which is 14.5% less than the same period last year.
The share of other social platforms is as follows: Instagram - 8.91%, Twitter - 7.52%, VKontakte - 1.88%, Tumblr - 1.6%, etc.