Swiss multinational investment bank UBS has spread notice among its clients warning that Apple's performance in China could be threatened by patriotic sentiments among its citizens in light of the ongoing trade war between Washington and Beijing, Business Insider reported.
"At times, foreign consumer goods have been negatively impacted in China by nationalist sentiment. This could have been a factor regarding Apple iPhone's poorer performance in China in 4Q18. Whilst hard to quantify, we do view this as a risk for Apple and the supply chain", the UBS notice read.
According to the South China Morning Post, the Cupertino-based tech giant's share of the Chinese market has dropped from 9.1% to 7% in the first quarter of 2019, while its rival, Huawei, has gained around 3%. Although the shift can't solely be attributed to the hostile US moves against Chinese firms and the country's economy in general, the newspaper indicates that this has definitely impacted the preferences of regular users.
The media outlet brings up the example of two hard-core iPhone fans, Wang Zhixin and Sam Li, who recently decided to ditch their Apple devices in favour of Huawei, partially due to sympathy towards the firm being form their homeland.