Facebook says it will ban ads on its platform that discourage vaccinations — with an exception carved out for advocacy ads about government vaccine policies, APA reports citing CBS17.
The company already bans ads about vaccine “hoaxes,” such as the false idea that vaccinations cause autism. The latest policy expands the ban to ads that discourage vaccines for any reason.
But Facebook also said Tuesday that ads that “advocate for or against legislation or government policies around vaccines” — including a COVID-19 vaccine — will still be allowed. These ads will still have to be approved by the company as political advertisements and include a “paid for by” label on who is funding them.
And unpaid posts by people or groups that discourage vaccinations will also still be allowed — the new policy only includes paid advertisements.
The social network said it will also run an information campaign encouraging people to get their flu shots this year.