Instagram launches Instagram Shop

# 01:27
17 July 2020

Instagram announced on Thursday that it launched Instagram Shop which will start showing up in the navigation bar later in the year. The social media network also created a channel called @shop, APA reports citing Teletrader.

The announcement means that shoppers will be able to purchase items directly on Instagram. The Facebook-owned app went on to stress that Facebook Pay will also be integrated into Instagram "in the coming weeks in the US."

Instagram Shop has been launched only in the US for now, but it will be available internationally in the next few weeks.