Facebook is merging the long-form video format of IGTV with regular videos in feeds and increasing how long they are allowed to be to 60-minutes. IGTV will be rebranded Instagram TV as the main app focuses on a more seamless video experience, APA reports citing PetaPixel.
Today the company announced that it would be getting rid of the exclusive IGTV video format and that videos posted in the main Instagram feed can run up to 60-minutes long, the old length of IGTV videos. Additionally, viewers won’t have to leave the main app in order to watch these videos. That said, IGTV isn’t going away — at least not yet — as it’s just being rebranded and will remain a standalone, separate app experience called Instagram TV.
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